I've spent quite some time as the

creative lead for

Fiat Brazil, conceptualizing campaigns and

leading the creative team in all

things social

Fiat's poster girl plays a digital influencer in a soap opera. Fiat then fires the actress and hires the character. Confusing? watch the video and check out this crazy transmedia case

Influencelebrity

an influencer and a soap opera star on the same campaign? you bet we created a looooot of social content

(only in portuguese, sorry)