In 2021, I landed for the first time

ever in Berlin

to

lead global creative work for

On, the world's fastest growing running brand.

For over two years, I helped conceptualize the brand and products, leading concept and creative teams.

Check it out below

〰️

Check it out below 〰️

Move like a Human

The new movement lifestyle collection marked a departure from On, an exclusively running company, to products made for all kinds of movement. We came up with the concept Move like a human, which was translated into movement by the choreographer Sasha Waltz, featuring the dancer and choreographer of the new york ballet, justin peck

To dive even deeper into the concept, we also made interviews and profiles, where the dancers and choreographers talked about their experiences and shared their own concept on what it means to move.